LG's symbol is the face of the future.
The letters "L" and "G" in a circle symbolize the World, Future, Youth, Humanity, and Technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world.

The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed.

 
 
Design
The circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness and approachability. Overall, LG's symbol represents the world, future, youth, human, and technology.
 
One eye
Goal-oriented, focused, confident.
 
Upper- right hand space
Intentionally left blank and asymmetric, which represents LG's creativity and adaptability to changes.
 
Colors
LG Red, the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment to be the best. LG Grey represents technology and reliability.
 

LOGOTYPE
This logotype, incorporating the legal names of LG affiliates, is based upon formative unification. Its balance and proportion are text elements. Therefore, the logotype must never be altered or re-proportioned in any way.
 
The logotype is always presented in either gray (LG Gray/Pantone 430C) or black, and under certain circumstances, gold (LG Gold) or silver (LG Silver) may be used, but it is never to be printed in any other color. It must be reproduced by typography or by computer graphics based upon these guidelines. 
 
 

 
SIGNATURE
Left & Right Coordination
The elements of the international corporate signature - the most effective visual representation - include the LG symbol mark and logotype. Different versions of the international signature have been developed to accommodate the variety of situations requiring its use. However, in order to present a single image, the exact ratio and size must never be altered, and must be reproduced by typography or computer graphics based upon these guidelines. It is not necessary to print "LG" in Korean unless the law requires you to do so. 
 
 
 

COLORS FOR SIGNATURE 
 
 

Symbol mark and logotype are based on a positive engraving method. The reproduction of LG colors must be carefully monitored to achieve the highest fidelity to the original and any modifications could cause misunderstanding or misrepresentation of the LG identity. Therefore, it's important to use the colors shown here:

Red (LG Red/Pantone 207C) and gray (LG gray/Pantone 430C) are the most recommended. Gold (LG Gold), silver (LG Silver) and black (LG Black) could be used under certain circumstances. Appropriate color use is essential for the accurate use of LG signatures.